About Us

This is normally the really dull page on services companies’ websites, so we’ll try to be a little more entertaining than normal. Instead we’ll bore you instead with why we exist!

Buyingtime was born from the insight that the sales process has a beginning – middle – and an end. Often taking 12 months or more from start to finish, our careers in sales taught us that a cycle can be delayed by the presence of a salesman who is not an expert in the field, and at the same time accelerated by the presence of the ‘subject matter expert’ early in the process.

At the same time we realise that sales is indeed a process, and for growing companies with a finite sales resource this process is difficult to follow properly when you are also trying to run a business! Making 10 calls to the same person every 3 months to ‘casually’ follow-up or making the time to write a letter of introduction or see how a project is going can be difficult when a fee needs to be earned.

Most of our clients have experienced one of the following scenarios:

• A failed Sales Director relationship – where a lot of money was spent on salaries but despite the effort the Directors now feel that they should never have let go of control, and could have done a better job themselves.
• There are 2 or more Directors who each do some sales, but finding fresh opportunities and the time to do proper ‘follow-up’ seems to be lacking.
• The network of contacts that helped to grow the business initially has been used up, and the scale of the company now requires an engine to deliver qualified sales leads that the company’s principals can follow-up.
• Having grown to a point where there are many mouths to feed, having a proper pipeline which is supported by a process and an ‘engine’ is becoming vital.

If you look elsewhere at our ‘Deal data’ you will find that our clients actually sell their services successfully through working with us. We’re rather proud of ourselves because of that, but we are equally proud of having clients who are good ‘in the room’, and have a good proposition to sell.

‘Besides quickly gaining a solid understanding of our specialist proposition, Buyingtime helped us sharpen our own understanding of the value of our offerings to prospective clients. Director-level meetings arranged were of a high quality, providing us with valuable solid introductions.’
Valerie Popeck, Marketing Director, Carlson Europe