Impaq UK Ltd

The Client

Impaq UK Ltd is a specialist technology company supplying a range of consulting and software development services to companies in gaming, sport, financial services and retail. The company headquarters is in Zurich with divisions across Europe, over 450 staff and nearshore development centres in Poland, Belarus and Ukraine.

The Situation

Buyingtime worked with Impaq almost from the time of the UK launch. Matt Studholme the Managing Director needed to hit the ground running with new business meetings and sales campaigns across his vertical markets. Rather than hire a permanent Business Development team Matt decided to find a more flexible and specialist resource which he could turn on and off as his need for new business fluctuated. As with all our clients, the ability to understand the business enough to assist in developing propositions, datasets and pitch approaches was crucial to the success of our campaigns.

The Solution

The team at Impaq was a small one at the start. Our MD Jamie Hancox worked closely with Chris to define four initial campaigns to kick off – Mobile Marketing (retailers), Software Outsourcing (Gaming), Credit Scoring (Credit Card issuers) and Anti Money Laundering (Private Banking).
Using our Pay-per-Meeting service Matt attended a large number of meetings in the first few months, searching for the first new clients. He closed deals in Software Outsourcing with Ladbrokes and others, and started the long sales cycle within Financial Services on Credit Scoring. We stopped the other pitches quickly as they showed few signs of creating winnable business in the short term.
Buyingtime has worked for Impaq since 2006 on an ongoing basis, and has helped introduce them to a number of new prospects across various sectors using both our Pay-per-Meeting and Pipeline Management services.

The Benefits

From 2006 to 2008 Impaq won 7 new clients from introductions made by Buyingtime, worth over £3m in turnover.

“Developing enduring and valuable business relationships from scratch and quickly is almost a contradiction in terms. Buyingtime can help do it”
Matthew Studholme MD Impaq UK Ltd