Online Lead Generation

We have years of experience in using the internet to generate leads for our clients. We can put this experience to work for you in a variety of ways:

1. Pay Per Click Marketing (PPC)
   Using such services as Google AdWords to generate quality, targeted traffic to your site from interested potential clients.
2. Search Engine Optimisation (SEO)
   Again delivering quality, targeted traffic, from people who have clicked the "natural" listings (in eg Google) for a relevant search phrase.
3. Conversion Improvement
   Ensuring your site convinces visitors to perform an action you predefine with us, such as filling in a contact form.
4. Online PR and Social Media Marketing
   Building up your reputation as an expert in your field, through participation in forum discussions, blog postings, article marketing and the like.
5. Web Site Updates
   Your site can perform a very valuable function in informing visitors of your expertise. We can enhance this service through updating your blog and sections of your site with relevant content.
6. eCRM (Customer Relationship Management)
   Your existing clients can provide a very effective source of new business leads. We can implement a process of ongoing contacts with them, alerting them to services they may not be aware you offer, and keeping you "front of mind" on an ongoing basis.

We can perform these services at an introductory level – for instance, setting you up with a Google AdWords account then training you in how to manage it.

At the other end of the scale, we can provide a comprehensive internet lead generation service that involves:

1. Understanding your business and what it wants to achieve.
2. Developing a web site that will appeal to your target audience.
3. Driving quality, targeted traffic to the site through PPC, SEO and other means.
4. Implementing an ongoing Customer Relationship Management (CRM) programme.
5. Continually updating and improving the service for maximum Return On Investment.