So, you have a fresh round of funding and new investors onboard, meaning there’s targets to REALLY hit and ROI to TRULY deliver. You’ve recruited a full sales team - two senior sales folks, two sales managers, four junior sales reps - to go along with your all-encompassing marketing programs, bought-in data, target account programs, nurture programs, and fancy new website…Read More
The BuyingTime Blog
Information, tips, tricks and helpful information for experts by experts.
"Account-Based" Marketing Programs are "de rigueur" in 2019. Many of these programs are content-based, but to get straight to the point - we see far too many companies using their existing content engines for these projects, serving from their regular flow of Case Studies, White-papers, thought leadership articles and, of course, videos from their sales kick-off conferences…Read More
All marketeers and sales professionals have their favoured means of engaging with prospects, but one thing’s for certain - any successful sales or marketing campaign needs to have some degree of personalisation. However, a few things still remain open to opinion…Read More
Successful businesses are dependent upon a number of things, including a network of positive relationships. Business relationships that have been built on combined success and trust have a distinct competitive advantage because trust with your clients or suppliers is so valuable and takes time to build.
Furthermore, in the ever-changing world of business most buyers are looking to keep risk at a minimum, often by staying with one trusted provider…Read More
The unswerving focus on quarterly sales targets, which in turn drives slightly strange behaviour from marketing and sales alike (most of which goes against the human instinct of building relationships) is truly killing trust and long-term revenue growth across most technology sector.
As a business, we run conferences that give us access to "end-user" decision makers from across many sectors, all the time. We speak to them without the filter of any commercial relationship…Read More
For a lot of businesses, lead generation plays a very crucial part of the sales process as it allows the sales team to have a regular/constant supply of potential customers that have shown an interest in the products or services on offer or who has engaged with a piece of content.
Unfortunately, for the majority, lead generation is much easier said than done. Due to the vast amount of different strategies, tactics and systems available to generate new leads, it is very easy to slip up at one point or another…Read More
We’re now over two months into 2018 and all well underway with our longer-term target account plans I hope? But, with that Q1 revenue/sales target looming on the horizon is your focus shifting back towards the short-term and easy wins?
From month-to-month throughout the year in most companies with sales or business development teams there is a very heavy focus on “hitting target”…Read More
The base for formulating a successful “Account-based” sales and marketing plan should ALWAYS start with effective and considered target account selection. It is not just one of the most important things when producing an ABM strategy, it is the MOST important element and one of the things we as a business enforce from the very beginning of any program with our clients…Read More
Every ABM program starts with the selection of “Target Accounts”. At Buyingtime we see everything from a VIP list of 9 large companies through to a set of 200 accounts – all ready to be profiled, contacts built and engagement planning commenced…Read More
With 2016 behind us now, it’s time to start laying the groundwork for your lead generation activity and devise a concise plan that will enable sustainable growth for your business throughout this year. To do so, a clear understanding of the landscape and how it’s changing is essential…Read More