The App Business (TAB)
The App Business (TAB) is an award-winning mobile solutions company and highly focused technology partner, built to enable organisations to thrive in a world where mobile is an expectation – not a device.
From their central London HQ, they have a 150-strong in-house team of product owners, strategists, architects, engineers, and designers focussed on making the world work better, partnering with global organisations to equip them with the capabilities and expertise to know the knowable, and nail the now. At the core of TAB is a deep commitment to radically integrated teams: nimble groups made up of client-side experts and experienced TABbers, focused on co-creating market-leading solutions.
HOW BUYINGTIME HELPED
We first started engaging and collaborating with TAB in the summer of 2017 - they had worked with previous lead-generation companies to little or no avail, so had some uncertainty around what we could deliver. However, we very quickly formed a strong partnership together, challenging one another on everything from target accounts to the proposition, lead quality and outreach strategies. Having such a strict target account set with TAB has enabled our Data Insight Specialists and ABM Consultants to focus on effectively generating valuable insight, ensure contact with the right people in the target companies, build well-nurtured prospect relationships and eventually provide TAB with 'warm' engaged leads.