- from greenlights 2017/18 predictions Magazine
"Finally, we’re also going to see an evolution of marketplaces. Microservices are giving retailers the ability to build discreet technology services that allow their businesses to take certain elements of eCommerce systems; as such, marketplace 2.0 will likely be an amalgamation of existing data or marketplaces.
Some examples of this are new solutions being built by retail intermediaries or affiliates where they enable building a virtual wardrobe from multiple retailers without those retailers being aware of their products being in a new channel.
This extends to building a listening service to monitor certain products to know when prices may change and where to buy them; or being notified of where certain influencers are buying certain products and being able to get discounted purchases based on who you’re following. This evolution will change the marketplace as we know it today from being a platform where you go to buy something to one that extracts data from a variety of retailers and curates it in a specific view for customers at an individual level.
So, while there’s no certainty in what the future will hold, I have no doubt that 2018 is going to see the boundaries pushed in how data is used, personalised and exposed to enhance the retail experience, while providing interesting opportunities for some retailers to stand out from the crowd."