Sales & Marketing Programs
Account-based marketing (ABM)
Our full blend of services forms the foundation of an ABM program.
Increasingly vital to the sales success of technology services companies, ABM is a well-established practice within a Demand Creation program – that treats each “account” that you are targeting as a complex set of contacts with discreet agendas – and therefore deploys personalised set messaging and nurture contact campaigns in order to draw that account down the sales funnel.
Are you still trying to generate new business or land that ‘dream’ client from a wide lead pool coinciding with a large amount of luck? Surely you can’t rely on that approach forever?
Effective and considered target account selection is key to producing an effective sales & marketing strategy. However, it is also one of the trickiest things to nail down, but if you get it right generating a more fruitful pipeline becomes a lot simpler.