AT BUYINGTIME, OUR PIPELINE development SERVICE EXISTS BOTH TO OPEN NEW DOORS AND TO WORK ON A LARGE UNIVERSE OF EXISTING LEADS - SO THAT THEY DEVELOP INTO HIGH-QUALITY OPPORTUNITIES FOR OUR CLIENTS.
We do this by following some old school practices alongside a modern approach:
Identifying the most appropriate target sectors and individuals for each client
Building accurate target contact datasets for each client - alongside a succinct & compelling message
Using ‘soft-touch’ social media contact, either by serving ads or thought-leadership content, and in some cases messaging
Working through our clients' pitch on the phone or over email in a persuasive and engaging manner
Qualifying the prospect and pressing (firmly but politely) for an opportunity to meet
Over the last 10 years, this approach has proved very successful for arranging meetings with senior level directors of large organisations in the UK and across Europe.