Head of Data & Insight
Krista has worked with BuyingTime since 2013, and has witnessed our gradual growth into a multi-disciplined sales business. One of the most sweet-tempered members of our team, nothing grinds Krista's gears more than a piece of data for one of our events that isn't just right - she just feels that it needs to be superb.
Krista owns the Commerce Futures data-segmentation and audience project entirely, and protects that data and its use fiercely. As with all of our data team, Krista's skills in all of the tools that we use have developed enormously over the last few years, so much so that our clients ask for advice and expertise in how they should organise their own contact data on a regular basis.