Account-based Marketing (ABM)
Our comprehensive range of services forms the cornerstone of an account-based marketing (ABM) program, which we view as essential for sales success. ABM is a well-established practice that works beautifully with lead creation programmes. It recognizes that each targeted "account" comprises a diverse group of contacts with individual agendas. Consequently, it employs personalised messaging and contact campaigns tailored to guide these accounts through the sales funnel.
At Buyingtime, our ABM research practice plays a significant role in profiling your target accounts. Our outreach team then operates between your sales and marketing functions, working to instil discipline and best practices to ensure the delivery of effective account-based marketing programs.
It’s all for one goal; getting you more highly qualified opportunities.
Everything is tailored to you. We focus on establishing a common understanding of terminologies, such as MQL (Marketing Qualified Lead) and SQL (Sales Qualified Lead), and then develop a practical and results-oriented ABM program.
If you’ve undertaken an account-based marketing project, you know the challenges of maintaining alignment among all parties involved. Our goal is to:
Minimise changes in your target accounts
Cultivate patience within your sales teams accustomed to delivering quarterly numbers
Penetrate every level of your account hierarchy and foster genuine relationships through a variety of techniques.
We know. We’ve done it – we’ve suffered – and we’ve made it work.
As a dedicated ABM agency, we are committed to tailoring our approach to suit your unique needs and constraints, ensuring practicality and tangible results.
Target Accounts
In the realms of eCommerce, Digital, and Martech, relying on luck alone to secure new business or land coveted clients is no longer sufficient. Businesses that lack focus are quickly falling behind their more targeted competitors.
The cornerstone of a successful sales and marketing strategy, as well as effective account-based marketing practices, lies in the careful selection of target accounts. Although complex, when executed correctly, it simplifies the process of generating a fruitful pipeline.
Our dedicated data team and ABM Consultants are equipped to collaborate closely with you and your team. We will thoroughly analyze your unique proposition and align it with the most relevant industries, companies, and specific roles within those companies.
By leveraging our expertise in ABM, we help you navigate the intricacies of target account selection and optimise your sales and marketing efforts for a more streamlined and fruitful pipeline for your business.
Our experts thoroughly examine everything, including your:
Previous and current clients
Existing lead pool or dataset
Firmographic, Technographic, and Behavioral Data
Business targets and objectives
Determining the most important criteria and data points for your target account selection is crucial. The more precise you can be in identifying your top targets, the better you can tailor your content to engage with the right individuals at the right moment.
By analyzing these key aspects and leveraging our expertise in ABM, we can help you refine your target account selection process. This precision allows you to create and curate relevant content that effectively engages your desired audience.