Sales and Marketing Audit Services

Gain confidence in your go-to-market strategy

Don’t know if your sales and marketing efforts are doing the job how you need them to? Unsure if your content presents your business the way you want, or if you’re hitting the right message? We’ll have a look. A really detailed look. And compare everything we find against what you expect – the good, the bad, and the random departures from your brand. So you know for certain that you’re saying precisely what you mean and how you mean to say it. To every customer, and from every angle. Or what you need to fix if you’re not.

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Buyingtime Audit at a glance

Lead Gen Audit

Struggling to turn interest into leads? We’ll map out your current sales process, identify the blockers, and show you where leads are slipping through the cracks. From pitch decks to sales scripts, we review it all – then give you a clear view of what’s working, what’s not, and how to fix it.

You'll get:

A before-and-after flow of your lead-gen process
Ratings and commentary on your sales materials
Quick wins and long-term improvements

Content Audit

Are you top of mind or are you just making noise? Is your content building trust? We’ll review how your brand shows up across every channel. Your website, socials, sales docs – ev-ry-thing. You’ll get feedback on tone, consistency, quality, and whether your content is actually pulling its weight.

You'll get:

A breakdown of content strengths and gaps
Insights on TOV, frequency, and engagement
Suggestions to tighten messaging and boost impact

Data Audit

Still guessing who your ideal customer really is? We’ll deep-dive into five companies that match your ICP, giving you actionable insights that you can use immediately to position your business. Ideal if you’re prepping for ABM, rethinking your targeting, or just want to sharpen your focus.

You'll get:

Rich profiles of 5 ICP-fit companies
Insight into their tech stack, team structure, and recent moves
Data that helps you pitch smarter

Evaluation & Report

Clarity on where you stand is everything. We’ll pull everything into a single, no-nonsense report. It covers what’s working, what’s broken, and where the biggest opportunities lie. Straight answers, not vague suggestions.

You'll get: