Find customers that will stay and grow with you  

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about us

Injecting humanity back into the tech industry

We're an ABM agency that helps SaaS/tech companies in the eCommerce and Digital space to grow profitably and enter new markets.


If you've got lots of people willing to sign up or gobble up your marketing material, but none of the buggers are willing to pay, we can help.
How we sniff out customers that will grow with you
We're a little needy. Caring is all we know. But that's a good thing, because in a market where everyone is selling something, the difference comes down to who cares the most about customers. That's why we create warm human connections built on your targets' need for help, and your ability to give it.
our work
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ABM Projects we're proud of

We use account-based marketing (ABM) to drive profitable growth and customer acquisition for SaaS businesses. Why ABM? Because it creates a warm human connection with your targets based on their genuine need for help, and your ability to provide it. Sure – that makes us all feel warm and gooey, which we love. But most importantly it's those connections that give you the long-term, sustained growth you need. There's no wasted time. No wasted money. No empty promises. Indulge us a little while we show you.
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insights

Read our latest news and gossip

Mostly factual, somewhat sarcastic and always brimming with evidenced opinions. Use our (embarrassing number of) hours spent deliberating over B2B SaaS marketing to start growing profitably.
Blog

Building a Business Case for Hiring an Account-based Marketing Agency

Getting the ball rolling on an ABM programme requires budget, and that requires a thumbs-up from the powers-that-be. You’ve got to build a concrete business case. In this article, we’ll equip you with everything you need to build a business case.

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Blog

5 Strategies to Engage Leads Using Account-Based Marketing (Trade Show Edition)

Start actually engaging and converting the leads you pick up from tradeshows and events using these 5 ABM strategies. These five ABM lead engagement tips will ensure you find customers that will stay with you, and grow with you.

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Blog

What Are the Best Channels for Account-Based Marketing?

There’s more to B2B marketing than LinkedIn. So in this article we break it all down – which channels are best for B2B ABM, when to use them, how to use them most effectively and, most importantly, how to determine which channels are the right channels for your ABM programme.

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News

ABM, SaaS, Bald Guy in a Vest: Declaring War on B2B Demand Generation

Demand generation is a pile of crap. We’ve said it on paper many times – now we’re saying it on camera! This 2-minute read tells you why we’re waging war on B2B SaaS marketing, and why demand generation means less then nothing.

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Blog

Make B2B Marketing Great (Again?)

Can injecting humour boost B2B content marketing and branding? Despite audiences craving laughs and memorable ads, a mere 5% of B2B marketers tap into humour in B2B marketing. But the 5% that do? They’re something to look up to. Check out some examples of truly engaging B2B marketing from brands like Squarespace and Upwork, and pepper us with your thoughts and opinions on whether humour should be used in B2B marketing or not.

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Blog

7 Proven ABM Targeting Tactics for Maximum Results

Account-based Marketing (ABM) has emerged as a powerful strategy for B2B marketers looking to connect with their target accounts on a more personalised level. In this article, we will delve into the basics of running an ABM campaign and guide you through the key steps to success.

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Blog

How to Run an Effective ABM Campaign

B2B SaaS and technology businesses continue to use account-based marketing (ABM) as a potent tool to grow existing and win new business. Yet, mystery still surrounds the concept of ABM. In this article, we break down how you can run an effective account-based marketing campaign, including how to build your ABM team, how to align your Sales and Marketing functions, tips on identifying and segmenting your target accounts, developing personalised strategies and how to execute your ABM campaign.

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Blog

Why Cold Email Campaigns Are a Curse (And How You Can Fix Them)

Cold email campaigns (done wrong) are becoming a curse on the B2B SaaS and technology industry. But that can change. In this article, we outline where most businesses get them wrong (with examples), why they keep getting them wrong, and address the underlying issues with cold sales emails and how they could harm your brand and reputation. Then we strip it all back and give you actionable information you can take away and implement in your business to improve any email marketing your Sales teams do.

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Blog

ABM Strategy: A Proven Way to Boost Your Client Growth

Account-based marketing is an incredible tool to help B2B SaaS and technology businesses grow their existing client contracts and win new ones. In this article, we break down what makes account-based marketing different to other marketing methods, what makes account-based marketing so effective, and how you can use the key concepts of ABM strategies to build communities, advocacy groups and advisory boards to help you win more business from your existing clients.

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Blog

Community-Attributed Revenue (CAR): How to Measure the Revenue Impact of Your Community

As an account-based marketing agency, we’re lucky in that we get to chat to B2B technology businesses every week. Recently, SaaS vendors that “get’ marketing consistently tell us that building a community is vital. They’re right – if you can measure it correctly. Community-attributed revenue (CAR) is a little unexplored but not at all uninteresting. In this article, we outline the 6 areas to measure to start attributing revenue to your community.

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Blog

How to measure demand generation success (so it doesn’t become lead generation)

Our privileged position as an account-based marketing (ABM) agency, means we often get the chance to have a nosy around vendor and SI land. And we’ve noticed a trend. What looks like a demand generation is often really a dressed-up lead generation program (and almost never true ABM). Measuring demand generation by the wrong metrics is where businesses usually trip up. So this article will outline the differences between demand generation and lead generation, how to measure demand generation success and what it means for your marketing and sales teams.

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Blog

What are the 3 biggest challenges eCommerce merchants face in 2023?

As an account-based marketing (ABM) agency, we’re lucky enough to spend our days chatting with eCommerce merchants about what challenges they face. ABM means we listen with a sympathetic ear, and now we’re sharing what we hear. This article outlines the biggest challenges eCommerce merchants in 2023, what that means for vendors, and how that might inform your sales strategy and positioning.

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Blog

Making the most of your Outbound Demand-Generation Efforts

More and more companies are considering an Account-Based Marketing (ABM) approach, and with very good reason. A recent 2019 survey carried out by Digital Kungfu revealed that 47% of ICT companies have been successfully using ABM for at least a year and the number of companies using ABM strategies has doubled over the past 12 months. Alongside this, 85% of marketers (according to Marketo research) said that ABM provided significant benefits to retaining and expanding existing client relationships.

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Blog

The Ever-evolving Relationship Between Sales and Marketing

Sales and Marketing are often seen as two separate divisions within a company. At BuyingTime this isn’t the case – we believe that although the daily operations of these teams are focused on different aspects of the customer relationship, they should function together as a single unit. The relationship is completely intertwined, and recognising where each team specialises and how they can aide one another to generate business growth is certainly at the forefront of what we deliver at BuyingTime.

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Blog

Halfway - New Start or Kickstart? - How to make real headway going into Q3, Q4 and beyond…

As we all reach the halfway mark for 2019 and start rolling towards the second half of the year, have you put in the work with prospects already in the pipeline to frontload Q3/Q4 or are you behind and even having to start from scratch? Maybe you’ve been so focussed on hitting those short-term monthly and quarterly targets that not enough forward preparation has been done going into the latter part of the year…

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Blog

"But that's the way we did it before..." – Be Human Again - Learn, Adapt and Evolve

So, you have a fresh round of funding and new investors onboard, meaning there’s targets to REALLY hit and ROI to TRULY deliver. You’ve recruited a full sales team - two senior sales folks, two sales managers, four junior sales reps - to go along with your all-encompassing marketing programs, bought-in data, target account programs, nurture programs, and fancy new website…

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Blog

Top of the funnel content - What? How? Why?

"Account-Based" Marketing Programs are "de rigueur" in 2019. Many of these programs are content-based, but to get straight to the point - we see far too many companies using their existing content engines for these projects, serving from their regular flow of Case Studies, White-papers, thought leadership articles and, of course, videos from their sales kick-off conferences…

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Blog

Utilising 'True' Insight to Deliver Better Engagement

All marketeers and sales professionals have their favoured means of engaging with prospects, but one thing’s for certain - any successful sales or marketing campaign needs to have some degree of personalisation. However, a few things still remain open to opinion…

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Blog

4 ways you (vendors) can build trust in business relationships

Successful businesses are dependent upon a number of things, including a network of positive relationships. Business relationships that have been built on combined success and trust have a distinct competitive advantage because trust with your clients or suppliers is so valuable and takes time to build.

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Blog

The End of "Buy or Goodbye" In The Technology Sector?

The unswerving focus on quarterly sales targets, which in turn drives slightly strange behaviour from marketing and sales alike (most of which goes against the human instinct of building relationships) is truly killing trust and long-term revenue growth across most technology sectors

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NoRocketships

Newsletter, gossip hub, and testing ground for the latest insults thrown around the office. Sign up for insider industry insights and other awesome alliterations. Or to get fresh (and subtle) insults to scream at your sales staff in the morning round-up.

our services

Where we've got you covered

As an ROI-focused ABM agency, we use all our skills across marketing, outreach, data, content and events to help you develop your acquisition and growth strategy.

If it involves finding your audience and helping you grow with them, we can help.

ABM Programmes

So you know who your true targets are: who you can help, and who will grow with you.

Learn more
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Commerce Futures Events

Meet your audience, learn what they truly care about, and hear what they have to say. So you can stay present, current, and on the pulse.

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Meet the team

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Jamie HancoxJamie Hancox
Jamie Hancox
Founder & Managing Director (Influencer-in-training)
jamie@buyingtime.co.uk
Abbie YoungAbbie Young
Abbie Young
Commercial Director
abbie.young@buyingtime.co.uk
Charlie SummerfieldCharlie Summerfield
Charlie Summerfield
Account Manager
charlie.summerfield@buyingtime.co.uk
Julie HallJulie Hall
Julie Hall
Head of Talent
julie@buyingtime.co.uk
Tom YoungTom Young
Tom Young
Senior ABM Consultant
tomo@buyingtime.co.uk
Chloe WebberChloe Webber
Chloe Webber
Events & Community Lead
chloe.webber@buyingtime.co.uk
Heather MorganHeather Morgan
Heather Morgan
Event Manager
heather.morgan@buyingtime.co.uk
Taite WestTaite West
Taite West
Event Executive
taite.west@buyingtime.co.uk
Jessica BocajJessica Bocaj
Jessica Bocaj
Event Co-Ordinator
jessica.bojac@buyingtime.co.uk
Hannah DonaldsonHannah Donaldson
Hannah Donaldson
Head of Marketing Services
Hannah.donaldson@buyingtime.co.uk
James HowdenJames Howden
James Howden
The Copywriter
james.howden@buyingtime.co.uk
Katie AhmedKatie Ahmed
Katie Ahmed
Graphic Designer
katie.ahmed@buyingtime.co.uk
Milly PainterMilly Painter
Milly Painter
Junior Graphic Designer
milly.painter@buyingtime.co.uk
Sarah PiperSarah Piper
Sarah Piper
Team Leader - Data & Research
sarah.piper@buyingtime.co.uk
Portia McDowellPortia McDowell
Portia McDowell
Data Executive & System Development Lead
portia.mcdowell@buyingtime.co.uk
Lauren StearLauren Stear
Lauren Stear
Data Insights Executive
lauren.stear@buyingtime.co.uk
Tom WootonTom Wooton
Tom Wooton
Data Insight Executive
tom.wooton@buyingtime.co.uk

If your marketing playbook is more dog eared than Cruella Deville's basement, get in touch through the Blue Peter badge below and we'll help you give it a refresh.

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