Good morning everybody. A bit of post-NRF video content. You can call this a Tank Top, if you want.

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I’m gonna do three of these. One about the show itself, the second one about traffic at the show and the exhibitors and what they liked and what they didn’t like – any food for thought for people exhibiting or going next year. And the third one about what retailers got out of it, what the best stands were, and what the themes were – all that sort of stuff. 

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Not AI, actually if I’m honest.

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So let’s do the first one in this video, and then we’ll move on to the other two.

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The first thing to say is I thought there was less traffic and fewer people there than last year. It didn’t feel as busy and there were no huge queues. I thought traffic was definitely down – which may be to do with the fact that NRF are now limiting the number of people and tickets that you can buy as a non-exhibitor. So, for example, WPP were limited to only buying two tickets, which is not very much for a business that size.

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Secondly, I would say that I noticed a lot more retailers there. A lot more retailers were in attendance. And visibly in attendance – not hiding their badges in the way that they normally do.

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The third thing is that there is just less money, right? So there were fewer parties. Interestingly, I thought there were a lot more stand villages. For example, SAP had, I think I counted something like 22 different partners on their stand as a village. Obviously, that’s 22 businesses not exhibiting on their own, but they’re on the SAP stand. But you know, we know there are ups and downsides to all of those. And there were a lot more of those than previously seen.

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So that’s kind of a summary of where I thought the overall show was. Let’s go do the other video tomorrow. Bye.

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