The Client
A division of the leading Kin & Carta digital agency group, The App Business (TAB) is an award-winning mobile solutions company and highly focused technology partner, built to enable organisations to thrive in a world where mobile is an expectation – not a device.
From their central London HQ, they have a 150-strong in-house team of product owners, strategists, architects, engineers, and designers focussed on making the world work better, partnering with global organisations to equip them with the capabilities and expertise to know the knowable, and nail the now. At the core of TAB is a deep commitment to radically integrated teams: nimble groups made up of client-side experts and experienced TABbers, focused on co-creating market-leading solutions.
The Challenge
Prior to working with Buyingtime. TAB had hired and fired two other demand gen agencies. Neither had met expectations, which were to be reliable in execution, diligent in target account engagement, and able to deliver leads of the right quality.
We pointed out that being the 3rd agency to fail would result in the finger of blame pointing at the client rather than us, but we set out to dive into their value proposition (which needed real work), but to capitalise on their pre-existing account mapping and ABM strategy, which was already in train.