The BuyingTime Blog

Information, tips, tricks and helpful information for experts by experts.

Target Account Selection - Where to begin? What do you need to know?

The base for formulating a successful “Account-based” sales and marketing plan should ALWAYS start with effective and considered target account selection. It is not just one of the most important things when producing an ABM strategy, it is the MOST important element and one of the things we as a business enforce from the very beginning of any program with our clients.

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