The BuyingTime Blog

Information, tips, tricks and helpful information for experts by experts.

The End of "Buy or Goodbye" - Is it Time to Call Time on the Culture of "Buy or Goodbye" in the Technology Sector?

The unswerving focus on quarterly sales targets, which in turn drives slightly strange behaviour from marketing and sales alike (most of which goes against the human instinct of building relationships) is truly killing trust and long-term revenue growth across most technology sector.

As a business, we run conferences that give us access to "end-user" decision makers from across many sectors, all the time. We speak to them without the filter of any commercial relationship…

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Lead Generation - 5 Common Pitfalls and How to Avoid Them

For a lot of businesses, lead generation plays a very crucial part of the sales process as it allows the sales team to have a regular/constant supply of potential customers that have shown an interest in the products or services on offer or who has engaged with a piece of content.

Unfortunately, for the majority, lead generation is much easier said than done. Due to the vast amount of different strategies, tactics and systems available to generate new leads, it is very easy to slip up at one point or another…

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Are you on track to win those "Dream Clients"? - Aligning your Sales and Marketing Strategies

We’re now over two months into 2018 and all well underway with our longer-term target account plans I hope? But, with that Q1 revenue/sales target looming on the horizon is your focus shifting back towards the short-term and easy wins?

From month-to-month throughout the year in most companies with sales or business development teams there is a very heavy focus on “hitting target”…

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Target Account Selection - Where to begin? What do you need to know?

The base for formulating a successful “Account-based” sales and marketing plan should ALWAYS start with effective and considered target account selection. It is not just one of the most important things when producing an ABM strategy, it is the MOST important element and one of the things we as a business enforce from the very beginning of any program with our clients.

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