The base for formulating a successful “Account-based” sales and marketing plan should ALWAYS start with effective and considered target account selection. It is not just one of the most important things when producing an ABM strategy, it is the MOST important element and one of the things we as a business enforce from the very beginning of any program with our clients.Read More
The BuyingTime Blog
Information, tips, tricks and helpful information for experts by experts.
Every ABM program starts with the selection of “Target Accounts”. At Buyingtime we see everything from a VIP list of 9 large companies through to a set of 200 accounts – all ready to be profiled, contacts built and engagement planning commenced.Read More
For most businesses, lead generation plays a very crucial part of the sales process as it allows your sales team to have a supply of potential customers that have shown an interest in your business or engaged with a piece of your content.Read More
With 2016 behind us now, it’s time to start laying the groundwork for your lead generation activity and devise a concise plan that will enable sustainable growth for your business throughout this year. To do so, a clear understanding of the landscape and how it’s changing is essential.Read More